Ageism and sexism in the media - charter launch

The New Dynamics of Ageing (NDA) Programme launch their Ageism and Sexism Charter.

Event details

Thursday 3 October 2013 at 76 Portland Place, London, W1B 1NT.


The Charter calls for media organisations to recognise the important role they play in shaping perceptions of women and ageing and to take immediate action to better represent the diversity, complexity and potential of women aged 50 and over.

It contains eight specific actions to be taken in order to ensure a fairer, more truthful representation of older women. These actions include avoiding the digital manipulation of images of women and stereotypes that equate ageing with negativity and decline.


  • To launch the Charter on Ageism and Sexism in the Media.

  • To focus public attention on how older people, particularly older women, are portrayed in the media.

  • To bring researchers and policy makers together to discuss this major issue.

  • To discuss a new agenda to combat ageism and sexism in the media.

Expected outcomes

  • Wide media coverage and a substantially raised profile for this issue.

  • More positive images of older people.

  • Closer engagement of older people in the media.

  • An outline charter.

  • A stimulus for a new research agenda.

Download the agenda (PDF, 286KB).